Diamond sellers have a new marketing tactic: Convincing women to buy their own diamonds. Women, they say in a campaign called "For Me, From Me," deserve to splurge on themselves with diamond jewelry ...

Canadian jewelry startup Mejuri is part of a growing trend of direct-to-consumer brands selling fine jewelry at affordable prices by cutting out middlemen. But among these brands, it stands out ...

Women buying for themselves are replacing men as the main purchasers of diamonds, jewels giant De Beers reveals today. A record one quarter of all sales in 2016, over $18 billion, were made to ...

Whether you’re looking for the perfect present for your stylish best friend, your beauty-aficionado sister or your all-deserving mother, our expert shopping editors have curated the ultimate list of ...

When it comes to Valentine's Day gift ideas, you can never go wrong with jewelry. Whether that's shopping for your wife, girlfriend or as a special treat for yourself, jewelry is always a solid idea.

She’s her own Santa. Linda Delcher isn’t waiting around for a man to buy her a diamond ring this holiday season. As she strides into the 1884 Collection, it’s clear she’s doing that all by herself.

If there’s one thing that Cecil Rhodes, the notorious founder of De Beers, understood, it’s this: a diamond’s value is tied to its association with love and romance. As an expensive product with no ...

Women aren’t waiting around for their significant others to buy them diamonds anymore. A key growth area in jewelry is women gifting themselves, according to De Beers. Nearly a third of diamond sales ...

The object is part of the products the label designed to mark the milestone, as it looks to the next chapter of its ...