A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer. If you have yet to do ...

"There are professions more harmful than design", wrote the godfather of sustainable design, Victor Papanek in 1972, "but only a few". Papanek accused designers of creating useless, unnecessary and ...

Here’s a typical road map for new product: An entrepreneur thinks of a business plan and gives a designer a brief about what the product should accomplish. The designer then creates a product.

Stink Studios got the hefty (and top secret) design brief to give an identity to Saturday Night Live UK. To face up against the gigantic US reputation, the global creative studio chose to literally ...

Perhaps the most important statistic in the world of sustainable design is this: the EU estimates that "80% of the environmental impact of products and services are determined at the early design ...

A design is a plan that helps people to make a product. Designers always try to make their products the best they can be by learning, creating, testing and evaluating. Evaluating means to look back ...

We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them The always-on communication between agencies ...

Kunal Sharma is founder and CEO- Flipspaces. In today’s fast-paced world, the design of commercial interior spaces has become more than just an aesthetic choice. It is a powerful tool that can shape ...

ATELIER XI has been selected for ArchDaily's 2023 New Practices and is one of the few firms still rooted in traditional architectural design. Founded in 2017, ATELIER XI began their practice in ...