In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

Lately, I have been having a little trouble making my characters unique and memorable. When I sit to describe them, I can tell you what they look like, but I'm not the best at pulling out what's ...

The answer is they were all invented by William Shakespeare in order to add detail to his scripts. When the exact word he wanted wasn’t available, he would quite often combine verbs and nouns to ...

Whether you're conducting a yearly performance evaluation or a minor productivity checkup, the words you use make a large difference in the quality and message of a review. The right wording ensures ...

How dull would our world be without adjectives? You know, those handy words or terms we use, as Webster says, to "modify a noun." Indeed, without the descriptive power of an adjective, a noun is ...

In honor of Mark Twain's birthday, here's a piece of writing advice from a letter he wrote to a student named D.W. Bowser: "I notice that you use plain, simple language, short words and brief ...

For years, one of my favorite lazy Saturday rituals was to go to my local thrift store and shop. On one particular Saturday I went to the store in the afternoon and the radio was playing. “Fellas, ...