Data that are non-numeric, such as colors, images and descriptions. Qualitative data are harder to analyze than quantitative data, which are numeric quantities. See qualitative. THIS DEFINITION IS FOR ...

Frankly, brand marketers use qualitative research because they have to. Their objectives are to shift attitudes, cause feelings and drive perceptions, and they simply have no other way to determine ...

The changes made by the Ministry of Education (MOE) to cut down on tests and exams have once again sparked debate among Singaporeans. This is similar to the shift in the Primary School Leaving ...