“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

Confluent's Tim Graczewski on what enterprises can learn from startups - solving problems before fixing architecture, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Cohen, principal brand analyst at ...

Having worked in various finance leadership roles in the technology industry both in Fortune 500 companies and in startups for almost a decade, there are few things I appreciate more than the value of ...

Many leaders misunderstand how to use data insights to drive their business, sometimes to disastrous effect. Nearly every action we take during our personal and professional life generates data, to be ...

Imagine for a moment the following scenario: You and your fellow members of the senior leadership team are gathering in the conference room for a regular meeting with the CEO. She starts talking about ...

Sharing data after a clinical trial has been completed seems like it should be a slam dunk, a win for many stakeholders, including the general public. Instead, such data sharing is still something of ...