Data is the lifeblood of the digital economy, as collecting more information about users allows technology platforms like Google and Facebook to target them with advertising messages evermore ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a ...

Digital advertising is booming, with 17% growth across APAC expected to take spend to $70 billion this year. But these top-line stats mask the fact that two companies – namely Google and Facebook – ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at Flashtalking. The ...

After decades of relying on post-paid and pre-paid relationships with customers as a source of revenue, telecom companies are tapping into the big data gold rush and monetizing rich data assets.

Mark Brown witnessed the birth of modern diagnostic testing from the back seat of his mother's station wagon. He just doesn't remember it, because he was a newborn himself. Mark’s father, Paul Brown, ...

Dave Fieldhouse, managing director, UK, at adsquare, says that finally, the power of the duopoly in digital advertising is set to be challenged. For those of us who have been a part of the tsunami of ...

Much of our lives are now dictated by the technologies we use and the trust we have in the companies behind those technologies. Despite this, the past 12 to 18 months has shown that these firms cannot ...

There is a new kid on the proverbial block that is about to make the duopoly a triopoly. Amazon has come from virtually nowhere to be in a position to account for 10% of all digital advertising in the ...

In the digital ad business, it's assumed that nobody has more data on consumers than Facebook and Google. Which is why the so-called duopoly continues to pull in the vast majority of new ad revenue ...