As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy and data security.

Think of data like treasure—valuable and powerful in today’s world. Different groups, like companies, governments, and people, use data. The key difference is why and how they use it. Companies use ...

When AI-driven advantage depends on moving fast and scaling globally, organizations hit a familiar wall: data sovereignty. As countries tighten rules around how and where data can be stored and ...

How do you strike the right balance between delivering personalized marketing experiences and protecting user privacy? Is it a zero-sum game in which one goal undermines the other, or can they ...