Before we dive into how to turn data into action, let us first clarify the critical benefits of collecting customer data in the first place. Over 2.5 quintillion bytes of data are generated every ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Nonprofits had a big year in 2019, with ...

Knowing how to use Google Analytics can give your website a massive boost. Here's how to get started with Google's tool for ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Learn how to master Excel for data analysis and uncover actionable insights with this step-by-step guide. Perfect for ...

If your web-based business didn’t perform as well as you’d hoped last year, then your analytics reports should be able to give you a hint as to why. Aren’t sure how to use analytics software? Then ...

Beginners should undertake data science projects as they provide practical experience and help in the application of theoretical concepts learned in courses, building a portfolio and enhancing skills.