Most project briefs center on the what—the task, the deliverable, the output. But without a shared understanding of why we’re ...

Contexts provide information that is central to understanding the meaning of events. Studies of associative learning, including Pavlovian fear conditioning and extinction, in animal models and humans ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Context is essential in any human interaction. But in the current digital era, grasping and leveraging contextual nuances is paramount for enhancing the quality of our interactions. As we hone these ...

Second language learners are typically hampered by the lack of a natural environment to use the target language for authentic communication purpose (as a means for 'learning by applying'). Thus, we ...

Retailers and marketers often face the challenge of getting coupons, offers and promotions delivered at the perfect time and in the right context to their customers. The rapid advances in cyber ...

An advertisement that is targeted to the user based on words entered into a search engine or from a profile of the user's purchasing or Web surfing habits. There is no doubt that contextual ads can ...