A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. A new review explores the different areas of the brain that process the meaning of ...

How would you explain what it means to think? This act, though central to our very humanity, is an incredibly abstract process. Behind many of our thinking words, however, are some concrete Latin ...

When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...

Rockville, Md. (February 28, 2019)--A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. The article is published ahead of print in the ...