Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.
“NAVIK Concept Test totally automates the market research process to make it simple and fast — yet it's highly sophisticated and customizable to unique business needs,” said Dr. Anil Kaul, CEO of ...
New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...
Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...
Recently, I wrote about the power of the CPO-CTO partnership. I then covered how CTOs and their teams can leverage networked testing best practices. Today, I go deeper into one of the four tenets of ...
PARIS--(BUSINESS WIRE)--Regulatory News: Cellectis (Paris:ALCLS) (Alternext: ALCLS), the genome engineering specialist, announced today the successful in vivo proof of concept testing of their ...
The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...
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