The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain ...

Modelo Especial has become the best-selling beer in the nation — at the expense of Bud Light after its Dylan Mulvaney fiasco — thanks to shrewd marketing and rising brand recognition, the company’s ...

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on ...

Constellation Brands, the maker of Modelo beer, continues to reap the benefits of the backlash against Bud Light’s Dylan Mulvaney marketing campaign. "Our beer business this year delivered ...