Parent brand Colgate-Palmolive is incentivizing consumers to purchase a Hum smart toothbrush by offering a 30-day trial of Obé's content for live and on-demand fitness classes. Virtual fitness apps ...

Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host "Mindful Moments" ...

Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

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A redesigned brush head on the Oral-B iO is just one of its improvements. Photo: Proctor & Gamble It’s easy to mock smart toothbrushes, but most people don’t have very good dental hygiene. High-tech ...

Colgate recently revealed a new smart toothbrush called hum, developed specifically to help consumers brush their teeth better. The pastel-colored toothbrush utilizes tech like smart sensors that are ...

Earlier this year, Colgate released a connected toothbrush, an artificially intelligent mouth cleaner that would be sold at Apple Stores for $100 a pop. It looks like most electric toothbrushes: thick ...

Colgate’s new iPhone-compatible smart toothbrush promises to transform the way you brush your teeth, thanks to the magic of machine intelligence. So is the E1 Smart Electronic Toothbrush With ...