New Delhi: Pakistan is now bringing a Gen Z vibe to its Coke Studio. The country’s biggest cultural import is set to launch Coke Studio Nu.WAV in September to spotlight a new generation of Pakistani ...

Music fans are the real rock stars of the 2024 season of COKE STUDIO™, which celebrates and connects enthusiasts around the world through experience-driven collaborations with a diverse group of ...

The pair join a slate that already includes Peggy Gou, NewJeans and Karol G, with exclusive music from each forthcoming. By Katie Bain The already mega-watt Coke Studio 2024 lineup is adding even more ...

Coke Studio Nu.WAV returns with its fourth release, Shabnam, bringing together Maanu and Zoha Waseem on a track produced by Talal Qureshi that explores two sides of a relationship where love, doubt ...

Coca-Cola is expanding its global music platform Coke Studio with a generative artificial intelligence (AI) offering, per details shared with Marketing Dive. The immersive effort will give music ...

Pakistani culture was front and center globally in an unprecedented way due to Disney+'s "Ms. Marvel," which aired over the summer. However, it might surprise viewers to learn that much of the series' ...

Coca-Cola is back for the second season of its COKE STUDIO platform with Jon Batiste headlining. By Quincy Green Today (May 31), Coca-Cola released the first original song to kick off the second ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. Coca-Cola is launching a global music platform to support emerging musical with the "Coke ...

Udta Teer stars Ayushmann Khurrana and Sara Ali Khan faced an unexpected moment as Pakistani Coke Studio music played during their Wagah border visit.

After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some ...