The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

Every December, the same claim resurfaces: that Santa Claus wears red because Coca-Cola dressed him that way. It sounds neat, corporate, and believable, a global brand colouring Christmas in its own ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

For the second year in a row, Coca-Cola’s annual Christmas ad is AI-generated. The soda company launched the ad on Monday just days after Halloween, shifting into the winter months with the annual ...

Coca-Cola hoped their this year’s AI-powered holiday ad would finally be the one that wins everyone over. Unfortunately, for them, the reaction feels a lot like last year’s blowback, showing that even ...