Whether you call it mush, gruel or porridge, hot cereal has been around since the dawn of civilization. Back in the old days, it took up to an hour to prepare. Today, however, finely ground or partly ...

McFlake might be the next item you`ll find on the breakfast menu at McDonald`s. McFlake is a fictitious label, of course. Cereal is the real thing. The catch is when cereal will hit the market at ...

Do Americans really eat breakfast cereal? Grown-up, adult, mature, yuppie- age Americans, eating breakfast cereal? And even old, worn-out, graybeard Americans born too late to be investment bankers, ...

The evolution of the cold-cereal industry is one of the great ironies in the history of food. It had its origins in a health-food movement intertwined with religious fervor and heralded by cries of ...