On Preity Zinta’s birthday today, 31 January, we revisit the iconic 1996 commercial that reshaped Indian advertising and ...

Cadbury and VCCP continue their series of ads examining the emotional power of generous acts in a new spot set in Kuala ...

Previous Cadbury ‘glass and a half in everyone’ ads have referenced dementia and loneliness. Downer! This new one, on the subject of homesickness, of course features the same melty warm centre as its ...

If you've ever felt the sudden urge to bite into a chocolate bar while watching a cricket match or found yourself smiling at a random, small joy, you have Piyush Pandey to thank. The legendary adman, ...

The 2024 WARC Effective 100 rankings has seen two campaigns from Asia Pacific take the top two spots globally for effectiveness. 'Shah Rukh Khan-My-Ad' by Ogilvy Mumbai and Wavemaker Mumbai for ...

A petition calling for the immediate removal of an ad featuring a real-life gay couple sharing a sticky kiss is being turned down by British confectionery Cadbury. Earlier this week, the CitizenGo ...