Value, like beauty, is usually in the eye of the beholder. In online advertising, the relative value of various campaign metrics has been subject to much debate. For brand marketers, well-designed ...

Search Engine Land » SEO, PPC & AIO Guides » Ad Pricing Guide » CPA Definition » Buying Ads On A CPA Basis Chat with SearchBot The simple answer is: when you have the opportunity and the technology.

It can be really tough to come up with paid media KPIs and their correlating budgets. The most important factor is understanding what a customer is worth and how many leads you need to yield a ...

Search engine marketing, specifically paid search, can be the fastest way to generate leads with a positive ROI. The challenge, however, is doing so with a healthy cost per acquisition (CPA). Indeed, ...

Q. What does the Smart Lookup feature in Excel do? A. You can quickly look up text from your Excel spreadsheets from several online sources. For example, if there was a word or account name that you ...

Gift 5 articles to anyone you choose each month when you subscribe. Self-evidently, the tool (that's "Find a CPA", not the CEO) allowed the public to find an accredited member in their area, thus ...