Micron Technology (MU) is shutting down its Crucial consumer business as part of its ongoing portfolio transformation to align its business to "secular, profitable growth vectors in memory and storage ...

Key insight: Mercury's push into consumer banking is part of a trend in which fintechs are blurring the lines between business-to-business companies and business-to-consumer ventures. What's at stake: ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...