First off, it’s essentially free. More important, when done right, email marketing has the highest ROI of any digital marketing strategy, with some reports showing a $36 return for every dollar spent.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

If you want to email multiple people from Gmail, you have to choose one email address at a time. This is fine if you need to send one or two emails. However, if you want to repeat the same task every ...

Although Windows Live Mail is not geared toward the business community and does not have some of the advanced features of more robust email clients, you can still use the program to create different ...