Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

Branding can go wrong fast when it’s too heavy-handed. Instead of looking luxurious, a screaming brand initials may look tacky. Even a garment as useful as hoodies, if plastered with logos, ends up at ...

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

To engage its Gen Z and Gen Alpha consumers, the Unilever brand went beyond social listening for a more collaborative process ...

In today’s saturated marketplace, choices abound and digital interactions dominate customer engagement. With seamless online interactions now a standard consumer expectation, a brand’s design and user ...

From brands reinventing with mycelium to design collectives disrupting the industry with cost visibility: these homegrown ...

At the opening ceremony on Wednesday, Seoul Mayor Oh Se-hoon said, "During Seoul Design Week, every person will have the ...

Feria Hábitat València is Spain ’s biggest fair for furniture, lighting, decoration, home textiles and interior design. Held ...

In conversations over tea and spreadsheets alike, one phrase keeps surfacing in India’s real estate circles, branded ...