Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Like a software update no one agreed to install, AI has quietly and profoundly rewritten the rules of brand strategy. Zero-click search has effectively sidestepped the web, and AI-enabled systems now ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Everyone understands the importance of social media for business promotion and growth. However, many people don’t realize social media is also essential for building your personal brand. Personal ...

Mark your calendar for the first WTR Live: Brand Strategy Asia on 3-4 December 2024. This high-level conference will gather experienced brand leaders, trademark professionals, policy makers, and their ...

Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...

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French insurance company Axa was among the biggest winners at the 2025 Cannes Lions International Festival of Creativity. The insurer won a total of 13 awards across a host of categories, including a ...

“Pick a card. Any card.” This is the familiar refrain that magicians have spoken for generations as a volunteer picks from a deck of 52 playing cards. The performer then shuffles, cuts, sorts and ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. On 25 June, Vogue Business partnered ...