The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

For over 140 years, Lyle’s Golden Syrup — a staple item in any British baker’s pantry — has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for the first time ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

The increasing use of artificial intelligence in creative industries has led to another development in digital branding.

BMW Alpina Establishes New Brand, '2B' Logo Debuts!

Condiment brand Heinz is known for its clever branding, often embracing the playful side of advertising. Its latest campaign ...

Cracker Barrel has unveiled a new logo design, sparking criticism from fans online. The rebranding includes menu changes, restaurant renovations and an "enhanced brand look and feel," according to a ...