The brands are dueling over straps. By Sam Reed Not all sports bras are created equal. Their general shape may seem simple, but for the billion-dollar athletic apparel industry and the many behemoths ...

I’ve only known Helen Kenworthy for an hour when she asks me to take off my shirt. We’re in a small room with a mirror at the headquarters of Brooks Running in Seattle. Down the hall is the shoe and ...

Running bras have come a long way since 1977, when Lisa Lindahl and Polly Smith stitched together a pair of jockstraps to create the original Jogbra. Current models aren’t just comfortable and ...

A new bra design is being heralded by its makers as a possible remedy to the neck and back pain that can be suffered by women with larger breasts. Research found that wearing a bra based on unique 3D ...

Ladies, don’t say physics never did anything for you. Your days of awkwardly pulling up your slipping strapless bra during a night on the town—thereby ruining the illusion of glamorous savor faire—may ...

There are certain annoyances women are just forced to accept, specifically the abysmal design of bras. Framed as being unfixable, one woman took to Reddit to point out that if men were forced to wear ...

Loryne Atoui, the founder of local breast cancer awareness and support group One Wig Stand, has come up with a fun and feminine way to support breast cancer survivors – by hosting a contest to design ...

Lululemon Athletica might have its roots in yoga, but the brand isn’t taking a meditative approach to Under Armour’s allegedly copycat designs. The Canadian athleticwear brand has sued Under Armour ...