LEGO presents Smart Brick, its biggest revolution in decades: smart bricks that bring your creations to life

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

LEGO just announced its biggest innovation since the minifig

The company showed up at CES to introduce its new high-tech brick.
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Lego introduces its 'biggest innovation' since the minifigure in 1978

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...

Lego's biggest change in 50 years: What are the ‘smart bricks’ that light up and change colours?

Lego has introduced its most significant evolution in 50 years: ‘smart bricks’ that light up. The line will be introduced ...
Shortlist

LEGO’s SMART Brick could be the biggest shake-up in brick-building in decades

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...
Newsday

New Lego Brick Convention comes to Suffolk Credit Union Arena in Brentwood

The Suffolk Credit Union Arena in Brentwood is set to become a Brick. House. Mighty, mighty, just Lego’in all throughout, as the traveling Brick Convention comes to Long Island for the first time Oct.