What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Members of Nordstrom’s popular Nordy Club have accumulated so many loyalty points and redeemed so many rewards that it's impacting the clothing retailer’s bottom line. The Seattle-based merchant ...

Alaska Airlines just topped the charts for the 11th straight year, and its loyalty program leaves the competition behind.

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

A March study from PYMNTs found 51 percent of surveyed consumers (north of 1,800 were polled) reported using a restaurant loyalty program. Forty-nine percent were doing so at quick-service restaurants ...

If your loyalty program is a plugin bolted onto your legacy point of sale (POS) system, you are not running a loyalty program ...

From left, Carnival's chief operations officer Sarah Beth Reno, president Christine Duffy and brand ambassador John Heald on the Carnival Vista in July. Photo Credit: Teri West Carnival Cruise Line ...

For decades, most loyalty programs were built around credit cards. That alignment made sense at a time when revolving credit was the primary lens through which loyalty and rewards were structured. But ...