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BTS' new BT21 collection is a hit and now the K-pop group's animated characters are taking over your phone. Tata, RJ, Chimmy and the whole gang will be part of a collection of stickers and AR effects… ...

Billboard exclusively announced on Monday (July 16) that the Korean boy band is partnering with Facebook Messenger to launch a collection of stickers and AR effects inspired by their BT21 animated ...

Banking on the K-pop fever, Facebook has launched a new sticker pack together with Korean boy band BTS and LINE FRIENDS. These “BTS21 Best Friends Forever” stickers will be integrated into the ...

Clever collaboration or cynical marketing? South Korea’s favourite boy band is now a global brand, but is this invasion of our social media really all about the music? Without a doubt, BTS is the ...

You might have seen these cute little characters in your free sticker options in messaging apps like LINE or Facebook, but didn’t know they were related to global K-pop icons BTS. Well, that’s exactly ...

December 16, the LINE Friends flagship store in New York began selling the new line of merchandise for its BT21 characters, created in collaboration with BTS. Despite freezing temperatures, BTS fans ...

BTS has several partnerships with companies such as Starbucks, FILA, and Samsung. The group even created characters with the LINE Friends Corporation, calling the collection “BT21.” Which BTS member ...

K-pop boy band BTS collaborated with Line Friends to create the 'BT21' merchandise and apparel line, blending fashion, emojis and music. By Tamar Herman Eight characters spearheaded by BTS are the ...

For the first time, American skincare brand Kiehl's is joining hands with Line Friends to release a collaboration featuring BT21, a character IP created by Line Friends. Launching on Feb 3, The BT21 ...