Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...
Creative Bloq on MSN
New BMW Alpina logo is subtly retro
BMW bought out the 60-year-old firm, Alpina in 2022 but the companies continued to operate separately until now. In 2026, BMW ...
Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...
AutoGuide on MSN
Alpina Celebrates Full BMW Integration With New Logo and Focus
The deal first announced in 2022 is now complete.Alpina is no more; say hello to BMW Alpina.The Bavarian automaker announced ...
Formerly independent high-performance brand BMW Alpina has become an exclusive standalone marque in the BMW Group.
And BMW is dutifully sensitive to the nature of this new custody. “Given the storied history of the brand, the BMW Group is ...
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14don MSN
Alpina Is Dead. Long Live BMW Alpina
A new era begins for Alpina under BMW, featuring a fresh identity, high-end personalization, and powerful models based on the ...
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