Braam has nearly two decades of experience in the auto media industry. He has worked at all of South Africa's leading motoring titles, including TopCar, Car Magazine, Cars.co.za and TopGear, which he ...
Hosted on MSN
Why the 1956 BMW Isetta saved a company
The 1956 BMW Isetta looked like a toy at a time when BMW was better known for elegant sedans and fast motorcycles, yet this tiny bubble car became the unlikely product that kept the company alive. By ...
Since automobiles first began rolling off Henry Ford's assembly lines in 1913, the world has been fascinated with cars. In 1926, the Bayerische Motoren Werke AG, more commonly known as BMW, began its ...
It was a red Lamborghini Countach, parked with its scissor doors open to let the sunlight in, what most probably sparked Alex's love for cars. Even though he was less than three years old when he saw ...
The Isetta pretty much saved BMW from bankruptcy back in the day, but should a new generation of the microcar exist in ...
For a company best known for its high-end sports and luxury cars, the little Isetta seems remarkably out of place. But the story as to why BMW took over Isetta production in the 1950s is a fascinating ...
It’s hard to imagine that in 1958, a tiny BMW Isetta known as the “bubble car” saved the company. Mercedes-Benz was ready to pounce on the financially strapped BMW, which had done well with its ...
The Isetta is a funny little city car that was produced by BMW from 1955-1962. Based on a model of the same name originally produced by Italian manufacturer Iso, it had a one-cylinder motorcycle ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results