As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

We’ve all been told by a wise old family member ‘not to judge a book by its cover,’ but if we are actually honest with ourselves, we all know that we do. It is only human to make a flash judgment ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

ABM Campaigns: Vereigen Media ABM experts focus on identifying and engaging the buying committees that matter most. Through ...

Such is the speed of digital progress that regardless of when you first logged on – before the dotcom boom of the 90s or even as recently as last year – it’s a guarantee the online experiences you’re ...

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list. They fall in love with a story.

Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver of leads, ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...

Traditionally, marketing in the business-to-business, or B2B, space relies on a variety of factors to drive prospects down the funnel: white papers, blogs, eBooks, webinars, trade shows, in-person ...

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