So many B2B email marketing campaigns to cold prospects are doomed to failure from the beginning – simply because they are not properly planned or costed. Perhaps because email campaigns are low-cost ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many companies seemed to fall in one of two camps when the coronavirus pandemic started: ...

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

If you were a fly on the wall of many marketing meetings you might think there’s no room – or even need – for marketing planning these days. The discussion is quite likely to be about marketing as a ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

From video content creation to brand building, these 5 industrial marketing trends are helping B2B companies drive growth and ...

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. The post 20 strategic planning tips for marketers ...

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Marketing automation is continuing its decades-long reign as a household name for most B2B marketing organizations — research shows that 75% of marketers are currently using at least onetype of ...

2020 has been laden with challenges for companies, but when I think about the current state of the B2B marketing landscape, I realize this year has also been setting the stage for much-needed ...

At a time when many businesses are struggling to remain profitable, marketers need to focus on building systems of revenue attribution. The first half of 2020 created shockwaves across businesses, ...