AveryClicks, a B2B consultancy based in Calgary, Canada, has developed what it calls a Growth Program based on email and data. This is less a product than a strategic way to approach B2B.

That’s why B2B needs to create effective CRM strategies to improve sales and customer services. An effective CRM strategy directs the what, who, how, where, and why of organizations’ relations with ...

While we’re on the subject of the customer relationship, it’s important, even vital, that we do a better job of teasing apart customer types. It seems to me that the vast conversation about social CRM ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

As B2B organizations aim to strengthen the relationship between sales and marketing teams, they are also working toward tighter integration of their CRM and marketing automation systems to achieve ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

TM’s IT Editor, Malcolm Wheatley seeks the advice of CRM experts to examine its relevance in a B2B context, as well as, where manufacturers have found the concept to be most helpful. Middlesex-based ...

CEO of Response Media, a data-led CRM agency that works with leading companies to achieve optimal growth between brands and audiences. If your business caters to other businesses—also known as B2B—it ...

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...

Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to ...