Why Pokémon Go was vital to jumpstarting the decision-making process; How outstanding mobile offerings must differ from online offerings; and The three brands that inspire his business creativity the ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Navigating the world of online beauty shopping is no easy task; finding the perfect shade or the right product can often feel like searching for a needle in a haystack. Recognizing the need for a more ...

Shoppers are demanding more personalized offers, communications and item recommendations from retailers today. As a result, they are more willing to share personal information with retailers to ensure ...

Glorious Cannabis is using AR technology to promote its Icewater pre-rolls. Credit: Courtesy photo Glorious Cannabis is going high-tech to spread the word about its “Ice Water” bubble hash-infused pre ...

Snapchat has been touting the popularity of augmented reality, particularly among younger consumers. In April, the company found in its survey of 16,000 people that 92% of Gen Z respondents said they ...

It was a crisp autumn morning in 2018 when Evan Gappelberg, the CEO of Nextech3D.ai, stood on the cusp of a significant moment in his career. The company Gappelberg built uses advanced artificial ...

H&M is now working with Snap, using the tech platform’s Camera Kit to provide consumers with virtual try-on (VTO) opportunities for a range of products in the fashion retailer’s app and via Snap’s app ...

NEW YORK--(BUSINESS WIRE)--Digital creative automation trailblazer ResponsiveAds teams up with AR specialist DeepAR to debut Face AR and Body AR Virtual Try On (VTO) templates in the ResponsiveAds' ...

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Salman Rushdie once said reality is a question of perspective. While true, that was also written before realities of the augmented (AR), virtual (VR), and mixed (MR) varieties came into the picture.