Attribution window is an ad publisher’s time limit to claim credit for user clicks/impressions for app installs/purchases. The term attribution window, aka conversion window, is the period during ...

Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit? It’s hard to say, because Facebook is what’s known as a self-attributing network, ...

While mobile app advertising is in dire need of standards, that prospect is easier said than done. Confusion and wrongheadedness in the industry is rife, even among user acquisition specialists. “Ask ...

To provide more flexibility in advertisers’ goals, strategies, and conversion journeys, TikTok is introducing a flexible Attribution Manager. The new feature enables users to set custom attribution ...

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, ...

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. According to their official announcement sent ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In its purest form, advertising — and specifically mobile advertising and reengagement — ...

This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and ...

As marketers increasingly seek fast, data-driven results, Audacy is making the case for patience when it comes to measuring audio advertising. The broadcaster’s insights division emphasized that much ...

Google has improved attribution for TrueView for Action ads on YouTube in a way that takes into account those who convert after their viewing session. In an effort to help advertisers more accurately ...