Safet Šatara is a journalist and creative marketing junior with an avid passion for automobiles and everything that moves. With thousands of car reviews under his belt, he made a small but noticeable ...

The Ariel Motor Company has always put performance first, and its latest iteration of the iconic Atom turns the volume way up. Officially known as the Ariel Atom 4RR, the newest member of the Atom ...

The Ariel Atom is one of those cars built from the ground up for the select few. And by that I don't necessarily mean the filthy rich, as it's not excessively expensive ($83,750 will land you one in a ...

The Ariel Atom, one of the purest forms of a modern performance car, is set to receive hybrid technology for its future variants. The choice of putting hybrid technology in a vehicle that does not ...

View post: 2027 Audi Q9 And SQ9 Revealed: Audi’s First Full-Size SUV Arrives With Three Rows And Up To 591 HP In a world where too many new cars try to be all things to all people, Ariel Motor Company ...

A lightweight, minimalist approach to speed has long been Ariel’s signature, and the company is marking 25 years of the Atom with a special edition built purely for the track. The new Ariel Atom 4RR ...

Pound for pound, price for performance, there has never been a more focused production sports car than the Ariel Atom – and the new Atom 4 takes things up a notch. With a 320-hp engine, and ...

We’ve lost track of how many times we’ve watched Clarkson’s track test of the Ariel Atom. It solidified the Atom’s place in the track-day hierarchy, impressing with its insane speed, lateral grip and ...

Despite its familiar looks, the Ariel Atom 4 shares only three parts with its predecessor: the clutch pedal, brake pedal, and fuel cap. In other words, this is an all-new iteration of the company's ...

The Ariel Atom started out as a university project, and the first prototype of what was then known as the LSC (for Lightweight Sports Car) was shown in 1996. It entered production four years later as ...