Apple’s Worldwide Developer Conference at Apple Park in Cupertino, California.. Photo: Getty Images When Apple announces a new iPhone, some friends and colleagues will contact me to share their ...

September's Apple event is almost upon us and the company is rumored to be unveiling the iPhone 13 line-up, alongside the latest iteration of the Apple Watch. Throughout the month of August, there ...

Apple is back with a new line of iPhones for 2023, which always means that a new series of premium smartphones that give a glimpse of what the future holds for the main iPhone offerings down the line ...

When Steve Jobs launched the first Apple retail store, he made a statement that has inspired Apple’s messaging ever since. Jobs said, “People don’t just want to buy personal computers; they want to ...

During Apple's iPhone 14 presentation on Sept. 7, the tech giant teased the next generation of the device. But in between announcements about a new dual-camera and improved battery life, those ...