Standing out from the crowd is tough. Total app inventory was just 116,000 across both the iOS App Store and Google Play in 2009. In 2015, it’s 3.1 million, and by 2020, it will be 5.9 million.

Successful optimization can put your app on top for a long time to come. Why ASO? Apple itself recently touted that more than 65 percent of app downloads come from searches made in the App Store.

App store discoverability has always been a battle. But the rising cost of paid user acquisition coupled with Apple’s recent privacy changes on iOS means the gloves are off. “Optimizing and maximizing ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

Gummicube pioneered App Store Optimization for mobile apps in 2010, and today partners with app developers and CMOs to optimize mobile app marketing for the App Store and Google Play Store.

According to their research, nearly half (47%) of all US iPhone users find apps by searching in the app store, while only 10% find apps due to being featured on a top chart, and 9% through Apple's ...

Doing this correctly involves ASO, or app store optimization. It's basically SEO repurposed for mobile, and because we're still in the early days of the mobile ecosystem, it's simpler to optimize ...

„In December 2018, App Radar will launch a new feature that will provide insights which keywords are generating app installs. This will make App Store Optimization even more effective and ...