Like candy, horror movies are a mainstay of Halloween. By linking the two, the Airheads brand is trying to give consumers a reason to purchase the candy in the week leading up to the holiday.

A new viral food trend is leading candy lovers to shake their Airheads because the action reportedly gives the chewy taffy a new shape and taste. The technique has been practiced and passed down by ...

Airheads is encouraging consumers to test out a new way of eating its candy through an “Airheads Shake Factory” pop-up event, per a press release. The move follows a viral TikTok claiming that the ...

In the 1990s, snacks, soft drinks, and candy companies were all in their heyday competing for the attention of young folks around the country. You may remember the vibrant SoBe drinks that gripped the ...

Forget a swim-up snack bar. This summer, Airheads is bringing its candy poolside with a completely submerged underwater vending machine. The candy company is debuting what it calls a ...

Recently, he came across another bit of knowledge pertaining to Airheads and the “right” way to eat the popular candies: apparently, you’re supposed to shake them vigorously, turning the usually flat ...

Perfetti Van Melle-owned confectionery brand Airheads has launched an underwater vending machine that dispenses sweets while submerged in a pool. The vending machine is waterproof up to 8ft and ...