In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Over just a few years, artificial intelligence has begun to reshape the digital marketing ...

AI is taking over the marketing world, there’s no denying that. However, before you let the robots run wild, let’s clear something up: AI is a tool—not a replacement for human creativity. Sure, AI can ...

“We created AI-powered technology that helps businesses grow their leads to any level they want, without guesswork or confusion,” said the founder of MarketDing.ai, Josh Ternyak. “Our goal is to help ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

Abstract: Generative AI is revolutionizing marketing by creating new content from existing data. This paper examines how generative AI enhances consumer engagement, personalizes experiences, and ...

The marketing landscape is on the cusp of a profound transformation, driven by the rapid advancements in artificial intelligence (AI). These new AI marketing tools are poised to revolutionize how ...

ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker ...

We’ve all seen artificial intelligence-generated content, either images or words, running the gamut of painfully obvious AI to dubious provenance. This is the double-edged sword all productivity tools ...

In the early 2000s, I witnessed cloud technology and edge computing emerge as truly transformative forces that fundamentally reshaped how technology was used. Traditional hardware like floppy disks ...

AI marketing startup Auxia just raised $23.5 million in combined Series A and seed funding. The startup brings AI agents to marketing and product teams to personalize consumer offerings. BI got an ...