2016 has already been an interesting year for AdWords, as Google has recently made some significant changes, bigger than anything in recent history. With these new updates introduced, you might find ...

Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Search Engine Land » Platforms » Google » Google Ads » 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings Chat with SearchBot Please note that your conversations will be ...

Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

Forbes contributors publish independent expert analyses and insights. I tell it like it is: the good, bad and ugly of launching a business. Let me start by saying I know next to nothing about online ...

Splitting campaigns is almost always the right answer – not in every campaign and not for every keyword, but for every company. This is why. Before we even start, then let’s take a look at a stat that ...

Unless you set the right Google AdWords campaign settings, your paid search performance will always be limited. You can do all the remarketing you want. You can optimize for quality score. And you can ...

Google has rolled out a new campaign daily budget estimator for campaigns with the “limited by budget” alert in AdWords. Sergey Rusak of WordStream tweeted the new pop-up view earlier today. New graph ...

This is something I never thought of before - what if you have a Google AdWords campaign running with your Google account and you delete your Google account - what happens to the campaign? Well, ...

Scammers are at it again - taking advantage of Google sponsored ads for acquiring traffic in order to redirect it to malware-infected copies of legitimate software. win.rar GmbH is warning users of an ...