Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

More followers don’t always translate into sales, so is social media marketing still important for businesses? Here is why ...

Social media drove more purchases than ever on US retail sites in November and December, according to a new report from Adobe ...

From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...

Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Overview: AI in social media marketing saves time by automating content creation, posting, and performance tracking.Smart scheduling with AI improves reach and ...

Overview: Explores India’s leading digital lending platforms and how they provide fast, paperless, and secure loan ...

While consumers increasingly expect social media participation from brands, 2025 brings its own set of challenges for marketers. Notably, the second Trump presidency along with shifting feelings ...