A thoughtful marketing pivot will align with a brand’s core values and be communicated clearly across all channels to ensure ...

Email can become your most important marketing channel, and the core to your entire messaging strategy, if you build your ...

Here are six best practices for smarter segmentation, along with insights from Kim Ficker, a senior account manager at ...

Here are seven practical tips. Subscribers stay because your emails are worth opening. Avoid spammy language like “ Act now ” or “ Last chance. ” Instead, write conversationally and provide genuine ...

Getting inclusivity right does not require initiatives like a DEI team, but rather full organizational buy-in, marketers said ...