Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that is ...

Unless you’re a graphic designer or a person with an eye for arts and, well, design, you don’t think too much about it. We mean about the fact that the milk carton you have in your fridge was actually ...

As the grades from Ad Age,USA Today, and Yahoo suggest, there’s no clear consensus on a Super Bowl ad “winner” this year. The only agreement is that most ads relied on a few fail-safe tactics: Be ...