AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic ...

The ad industry is full of noise about AI making programmatic more efficient. That framing is convenient, but it misses a broader point.

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

While other industries are making their first steps toward AI integration, ad tech has been running an automation marathon for decades. This is a sector built on data, speed and scale: the perfect ...