If you create something for a living, be it art, fashion, books, film, or music, then you absolutely need to have a social media presence to promote yourself. On Instagram, there is a special “creator ...

Instagram is testing new creator-specific accounts that will give the app's high-profile individuals specialized tools. The "creator account" designation, much like the business-focused profiles that ...

Instagram is testing new Creator Accounts that will give high-profile influencers and celebrities the ability to filter direct messages and offer more in-depth analytics over their follower counts.

Why it matters: Instagram is trying to compete heavily with Facebook, Twitter, and YouTube in attracting popular Internet influencers. To that end, the company is testing Creator Accounts to better ...