Asos continues to make a marked push toward artificial intelligence, announcing that it will ramp up spending on technology and logistics to maintain its lead in the global fast-fashion business.

Rokt’s partnership with ASOS represents continued growth across Europe and globally. In a statement, the company said that these partnerships, along with unlocking value for partners and shoppers, ...

Fashion retailer Asos has introduced a conversation-based AI agent that provides customers with a personal stylist experience ...

C. True Coleman faced a dilemma all too common for many brides in search of that perfect wedding dress. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive ...

Safety protections for workers aren’t just a critical matter for warehouses or sales floors. For Asos, that means safeguarding the people who bring their products to life on its product pages and ...

ASOS has developed an artificially intelligent (AI) system to help customers find the right size of garment for them while shopping online. The sizing tool, dubbed Fit Assistant, will use machine ...

Asos is investing in new technologies, such as visual search and the ability to refund its customers as soon as returns leaves their hands. Boss Nick Beighton told Retail Week: “Product and technology ...

Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them. The online retailer has launched the experiment, ...