Alabama football coach Nick Saban has added a new skill to his résumé: ASMR videos. Oh yes, the Crimson Tide coach has partnered with Aflac to provide ASMR and advice on getting insurance. The ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Almost a year ago, I wrote in these pages about digital art taking over from ASMR (Autonomous Sensory Meridian Response) and soap-cutting videos that had people hooked for their calming properties.

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...