Edsel's second most expensive model, the Corsair was marginally pricier than Mercury's mid-range automobile, the Montclair.

Any crossword puzzler knows there’s a five-letter word for a Ford that flopped: Edsel.

Some virtual automotive artists have the pleasure and honor of seeing their CGI projects become real-world builds. Sometimes it does not even matter how crazy their vision initially was. But there is ...

The story of the Edsel serves as a cautionary tale for corporations, highlighting the consequences of high expectations, overconfidence, and large budgets when they clash with actual consumer needs ...

Had Edsel survived longer than three model years, we’d be savoring birthday cake topped with 60 candles on September 4. That’s the day, in 1957, when Americans got their first look at the highly ...

It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...

When the Edsel debuted in 1958, critics called out the car for having a front grille that looked like a toilet seat. Time magazine cracked that it looked like an Oldsmobile sucking a lemon. Like ...