The campaign for the brand's first color cosmetics collection, debuting in China on Wednesday, will feature Hoyeon.

Get ready for logomania to come for your makeup bag: Louis Vuitton has entered the luxury beauty game with La Beauté Louis Vuitton, a collection of lipsticks, lip balms, and eye shadows. Announced back in March, the collection is a first for the French fashion house and serves as a natural extension of its storied brand heritage.

The House's new cosmetics creative director presented her first campaign full of pigmented lipsticks, balms, and eyeshadows fit for Black women.