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New Cracker Barrel logo sparks backlash

NBC Los Angeles · 1h

Cracker Barrel customers miss the man in the old logo. Who was he?

Fans have speculated that Uncle Herschel is Herschel McCartney, the uncle of Cracker Barrel founder Dan Evins. McCartney was a goodwill ambassador for the company in its early days when it was founded in Tennessee in 1969, according to Cracker Barrel Insider.

USA TODAY · 19h

Cracker Barrel CEO says new logo and rebrand are 'for today and for tomorrow,' but backlash suggests otherwise

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not happy about it.

The Cracker Barrel logo controversy shows the US culture war is getting weird

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19h

'It looks horrible' | Cracker Barrel unveils new logo as customers question modern rebranding efforts

The logo change accompanies the launch of Cracker Barrel's fall campaign, "All the More," which features a partnership with ...

9hon MSN

Cracker Barrel's new look isn't everyone's cup of sweet tea

Cracker Barrel's new, simplified logo is drawing criticism from some customers. The chain unveiled a new logo on Tuesday.

18hon MSN

Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the ...

19hon MSN

Hillsdale College compares Cracker Barrel rebrand to vandalizing George Washington statue, in X post

Social media reactions to a logo change for restaurant chain Cracker Barrel had a notable Michigan angle with Hillsdale ...

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